get the rank these day

Search Engine Marketing What Does It Take to Rank These Days?

Intro.

Search engine marketing has changed so drastically over the past few years, that one wonders where it may be heading next. Currently, Google, Yahoo, and MSN search engine host 95% of all searches done online, and there doesnt seem to be any signs of serious changes. But what can we do to rank highly in them consistently?

One-way links

It seems that intersite linking is all the rage, and most know that just exchanging links with random websites will not get you the rankings you want, and they are right. The days of exchanging links with any and every website out there are over, and have been over for sometime.

One is better off identifying their niche, and focusing on obtaining one-way links from websites and directories. This can be done in a variety of ways such as:

writing articles and submitting them to directories

submitting your website to top directories such as joeant and skaffe

giving away free information with the stipulation the user link to where they got the material, which is you

Actively participating in forums that match your products, and niche

Start a blog and keep it updated

Tags

Fortunately, there are head tags that still work over all search engines. The title tag, and the description tag. Meta tags no longer matter in Google, and Yahoos search engines, though they are still weighted by msn. Msn actually likes this tag quite a bit, so I would recommend still using your keyphrases in this head tag.

Link Exchanges

Yes, link exchanges still work. Believe it. Though there are quality standards these days.

Only exchange link with websites that are in your general niche market. For example, if had a fishing related website, I would not want to exchange links with a cleaning service website. 

Do not exchange with website with a single page link directory, with 200 links on it. First off, Google only indexes the first 100 links on each page, and secondly, these tpyes of sites are starting to be punished by Google, yahoo.

Only exchange with a website that has a clearly defined link directory, that is broken down into categories, and is linked from their homepage.

Do not exchange with websites that have a PR of 0.

Keep at it

This could quite possibly be the key to ranking for competitve phrases. You have to stay positive, and keep working steady, everyday. This of course, comes with the stipulation that you have identified the best keyphrases for your site, and are confident of your ability.

Rankings do not happen overnight, and for more competitive phrases, might not happen within the year. This is the harsh truth, but, with the right knowledge, and strict work ethics, you can certainly achieve the success you expect online.

seo down

SEO-Down and Dirty

Search Engine Optimization is something you should consider before submitting your website to the search engines. A well optimized website can bring lots of visitors to your website from the search engines. SEO is the process of modifying your web page to get better rankings with the search engines. One thing you should consider is how to use meta tags and keywords, although this is not as important as it used to be. If possible 

it is best if you use your top keywords in your domain name. Then you should provide content and meta tags based on your top keywords.

More important than meta tags is writing great content using your most important keywords prominently throughout your web site. Visitors who read great content will link to your web site and recommend it to others. Put alternative text in your graphic images that clearly describe the graphic image and using your keywords whenever possible. Do not put text in a graphic image that has nothing to do with your web page. Do not spam the search engines because they can and will permanently delete your web pages from their indexes if you go too far. Examples of spam include keyword stacking and stuffing, refreshing your web pages too quickly, using invisible text or text that is too small. Use the same color text on your page as the page's background color. This has often been used to keyword stuff a web page. Search engines can detect this and view it as spam. 

Some consider it optional, however, it's not a bad idea to create your meta keywords tag content by copying the important search terms from the meta description tag and separating each term with a comma. For example, "wholesale widget, skinny red widgets, industrial red widgets, large widgets, large aluminum widgets, custom widgets, wholesale widget distributor". Use the meta-tag description and meta-tag keywords attribute on every page of your site that you want the search engines to index. We recommend that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as spamming the engines, which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems. Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy. Don't forget plurals. For example, a travel site might have both "caribbean vacation" and "caribbean vacations" in their keyword meta tag to make sure they show up in both searches. If you know of a common misspelling of a popular keyword that could be used to find your site you should enter it in your keywords meta tag. For example, a travel site might use "caribean " in their keyword meta since it s a common misspelling for "caribbean". 

Be sure to use the keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Do not use multiple instances of the same tag. For example, using more than one title tag. Search engines can detect this and view it as spam. Do not use any keywords in your keywords meta tag that do not directly relate to the content of your page. Always ensure that whatever terms you place in your Meta keyword tag also appear in the body of copy. You do not want to be considered a spammer. The only exception that can be made here is for common misspellings of a word. They can add a small boost to your Internet traffic, as not everyone was a spelling bee champion in grade school. Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing. Include 3-4 of your most important keyword phrases. Especially those used in your Title tag and page copy. Each page of your site should have it's own title tag with it's own keywords that related to the page that it appears on. 

After you have optimized your website you should consider your link popularity, or the number of sites that link to your site. You can increase your popularity by finding linking partners. You exchange links with another website to increase your popularity. You should link with other websites that have content that is relevant to your website. For example, if your website is about “work at home” then you should

seek linking partners that are about “work at home” or whatever your keywords might be. Inbound links go a long way to increasing your popularity with the search engines. Before you can start looking for linking partners you need to get a links page for your website. Then you can go to a search engine and type in your keywords. Generally, the pages that come up in your search will be likely candidates for you to link with, but you don’t want to link with your competitors. Potential websites you might link with should contain information relevant to your web site and reach an audience who would be interested in your web site

trick keyword

5 Tricks In Choosing The Right Keyword

Regardless of whatever online business model you have established, you will need traffic. And the best way to generate traffic is through the implementation of sound Search Engine Optimization (SEO) techniques.

Central in every SEO campaign is the selection of the right keyword or key phrase to focus on. This is a very integral part of the process. Make a mistake with this area, and your online business can potentially crumble into obscurity.

How do you select the right keyword or key phrases for your traffic generation tactics? 
Here are 5 vital considerations you should keep in mind:

1. Choose a keyword that has a high demand. How can you establish this? 
Simply determine the number of times a particular keyword has been searched for by internet users all over the world. You can do this by using the free tools at www.inventory.yahoo.com or www.nichebot.com . Just type in the keyword you have in mind, and results of related keywords and key phrases will appear, as well as the number of times they have been searched for within a certain period. Overture has been bought by Yahoo, so more or less, you’d have a great barometer of a keyword’s demand through the stats provided by one of the internet’s most widely used search engine. You will want to choose keywords that have high number of searches.

2. Choose a keyword that is being catered to by fewer websites.
Each website that is devoted to the keyword you are considering is your competition. The fewer the competition you will have, the more successful you will be in securing the market attached to such a keyword. Internet marketing, after all, still follows the basic rule of business, which is taken from the basic rule of economics: low supply plus high demand equals to a highly profitable industry. If you’ll be one of only a few enterprises catering to a particular keyword, then you’d have better chances of generating traffic from the same.

3. Choose a keyword that fetches a number of relevant ads.
 If you’re enrolled with Google AdSense, you can run a search of the said keyword at www.google.com . On the results page, notice the row of links on the right side. These are PPC ads. They are, more or less, the same ads that will appear on your own web pages if you’d decide to use the same keyword. As a rule, choose the keyword that fetches at least 5 relevant ads. This is to ensure a higher Click Through Rate (CTR) for your PPC campaigns. You wouldn’t want non-relevant ads to populate your web pages, otherwise, your CTR will terribly suffer.

4. Choose a keyword that has a high Cost Per Click (CPC). 
This is especially true if your business is involved with Pay Per Click (PPC) models like the ones that are enrolled with Google AdSense, AdBrite and Yahoo Advertising. A high CPC will ensure bigger profits for you. PPC programs pay you every time a visitor of yours will click on a particular ad that is displayed in your pages. If the CPC is high, you’d receive more per click. How

can you know the going rate for some keywords?

5. Choose a keyword or a key phrase that are used by people who have the mindset to buy. 
Determining this is quite easy. Casual internet users who are only looking for certain bits of information during their free time usually use one or two words for their search terms. But people who are ready and willing to buy something usually type in three or more words as their search term. Hence, it can prove to be more profitable to focus of keywords or key phrases composed of three or more words so that you’d be able to attract such a market.

adsense formula

The Full Adsense Formula

The Full Adsense Formula

Adsense is the best income generating program ever spawned! Why?

There is no product or service to promote. Only your domain. Webspace, an Adsense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal. The reality is Adsense Success and everything else has to be learned. When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the Adsense formula and it's variables. The sky's the limit with Google Adsense

Learn The Adsense Craft.

You can't cheat your way to success or for some a healthy adsense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the adsense formula and all the adsense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.

The Adsense Variables

TT(High CTR) + Content = Adsense Earnings

Content - try to have a 1000 words of keyphrase-rich content.

High CTR - highly optimized placement of the adsense code.

TT - Highly Targeted Traffic

Yes that's it. The "Adsense Formula" is just a basic math problem and as we all know any on can learn math. We're not near finished. These variables the make up the Adsense Formula is the key to your success. Why refer to them as variables, because these Adsense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each adsense variable then you will in turn receive a healthy fast growing adsense income. Now that we have an understanding let's evaluate this "Adsense Formula."

Adsense Content

Keywords are a bad idea! High paying or not. In fact don't choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. Adwords is ying and Adsense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying adsense ads, not .15 adsense ads from some beginner with one of your terms in their adwords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don't base your site on money rather than your passion. Example. My passion is computers and networking. 

Adsense CTR

Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.

1. Just above the fold. The fold is the end of the section of the page you can view without scrolling.

2. All along side the left column.

3. In your content, if very interesting and informative.

4. At the end of your content after a reader finishes.

Adsense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer's eyes.

The link color should match your site's links, but blue and red work the best. Incredibly Increase your adsense ctr up to 400% by placing related images above or to the left of adsense ads.

Highly Targeted Traffic

Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article,
but someone looking for an adsense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don't be surprised if you have certain days where 97% of your visitors clicked an adsense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours.

make money with google adsense

How To Make Money With Google ADSense

Your very first step in learning how to make money with Google Adsense from any Website or Blog is to become a member of Google's very own advertising program called Google ADSense. What basically happens is you sign up with Google and then they will give you a code to copy and paste onto your Website and then Ads will appear on your site. 

Every single time that someone clicks on one of your Ads you will receive a payment from Google which goes directly into your ADSense account. Cheques will then be paid out to once a month if your earnings are at least $100. If you are making absolutely no money from a site at the moment then learning how to make money with Google Adsense is one of the easiest and most mindless ways to create some extra income. 

There are many questions asked about the ADSense programme and one of the most common questions is, " Will the Ads that appear on my site actually be relevant to my content?" The answer is yes. The geniuses at Google have devised a system that will display Ads based on the keywords that are regularly repeated on the page. This means that if you have a Website about gardening then ADSense will displays Ads all about this topic. So after inserting the code you will probably see Ads for Gardening manuals and lawnmowers, etc. 

This is great because it means that the Ads will not look spammy as they fit in perfectly with your content. Therefore it is far more likely that people will click your Ads and earn you some cash. Also, the fact that the Ads are provided by one of the best known companies in the world adds credibility to the programme and makes surfers more likely to click on the Ads because they know it is unlikely to be a scam or a fraud.

Another prevalent question is, " How much can I earn through ADSense?" Well, there are several factors that need to be looked at. These are the volume of traffic that comes to your site, the percentage of people who actually click on your Ads once at your site and how much do I get paid per click. If you have very low traffic it is extremely unlikely that you can earn much from the programme or any other programme for that matter. 

However, once you have got a regular flow of traffic coming to your site what you want to do is use effective techniques to increase the number of people who click your Ads. These are things like blending your Ads in effectively with the background and using pictures. If you can increase your CTR from 1% to 15% then you will automatically increase your earnings by 1500% without having to increase your traffic. 

Finally, the amount earned per click depends on how much the advertisers are bidding for that particular keyword. It all depends on the niche. Some well-paying niches pay out upwards of $20 per click whereas others will only be $0.05

One last important point to make is don’t click on your own Ads and don’t tell your friends to click on your Ads. Remember Google is extremely clever! If you get caught( and many have been) understanding how to make money with Google Adsense will not matter as your account will be suspended and a lifetime ban from the program will be issued.

Source

succeeding with adsense

Succeeding With AdSense Is More Than Just A Fantasy

Three Requisites Of AdSense Success

To succeed with the AdSense program, you’d need to ensure 3 things for each and every website you will build. Let’s take a look at these vital factors which will spell the difference between success and failure with the AdSense program:

1. You have to choose keywords with high costs per click (CPC). The CPC will determine how much you’ll receive every time a visitor of yours will click on the ad sent by Google AdSense. To get an idea about the going rates of certain keywords,

2. You need to have a high volume of ad impressions. This means that you need to generate a lot of traffic for your website. This can be accomplished by sound search engine optimization (SEO) tactics, as well as some marketing strategies.

3. You need to achieve a high click through rate (CTR) for your websites. CTR refers to the ratio of successful clicks per number of visitors. The higher your CTR, the higher you stand to earn from Google AdSense. CTR can be improved through clever and effective ad positioning. This consist of choosing the right ad display, the right ad placement, and the right content to attract the desired ads.

4. Content Is King

Building a website is more than just an implementation of proper design sensibilities. You need to add high quality content sharing some very valuable information. Websites are driven by content and nothing more. If you have junk content, your foray into PPC programs will be useless, as you won’t have visitors who will be interested enough to view the ads displayed in your pages. Also, good content will make sure that your website will get fetched by the search engine spiders. This is important because 80% of the traffic you will be able to generate for your website will come from the search engines. Constantly updating your website with fresh, premium content will ensure that the search engine spiders will constantly monitor your pages and they will fetch the same for every relevant query.

protecting your pc

Protecting Your PC From Internet Dangers

If you buy items online, surf the internet or use email then here are several tips to keeping your computer and your personal information secure.

Many people find it very easy to safeguard themselves by installing antivirus protection. Most antivirus protection software protects your computer from known viruses and Trojan horses. If a new virus is detected, your virus software will automatically download the new definition so that your computer will be safe.

Trojan horses are tiny programs that are downloaded inadvertently from the web. These small programs look for personal information and secretly upload it to a database. Many computer users have lost personal and financial information with the use of Trojan Horses.

One of the most damaging of all malicious software is the back door Trojan virus. Unlike many other types of malicious code, the back door Trojan virus is designed specifically to take advantage of vulnerabilities in the operating system such as Windows. The virus uses a back door into the computer too steal personal information, wipe files, or do other types of damage. To make matters worse, some of these back door Trojan horses disguise themselves and hide from anti virus software. Some are even intelligent enough to disable and render unusable your anti virus and firewall software.

You should also protect your computer from Spyware. Spyware is a tiny program that is downloaded usually when you download another program for free off the web. Spyware can be very irritating. Spyware keeps records of what your search for online and then sends you advertisements. Spyware can be difficult to erase.

It is also vital to protect yourself from Spoof emails. Spoof emails look like real emails from Ebay, Paypal, Banks and big credit card companies, but they are fake. Most spoof emails ask you to provide a website with financial information and then they steal this information. If you receive any emails that ask you for financial details, shut your browser, open up a new browser and contact your company's web site personally to see if there is a message for you.

Steps you can take to avoid problems with viruses and Trojans include being vigilant and paying attention to how your computer appears to be running. If you notice a decrease in performance that cannot be easily explained, or if you see an icon you do not recognize on the taskbar, it is a good idea to scan your computer and look for problems. Paying attention to your own computer, and using your own common sense, is one of the best ways to protect yourself and your computer.